Analyzing consumer behavior is perceived as cornerstone of a successful marketing strategy (Papers4you.com, 2006). Consumer behavior is ‘ the mental and emotional processes and the observable behavior of consumers during searching purchasing and post consumption of a product and service(Batra & Kazmi, 2004) . Similarly Engel [...]]]> Consumer’s Decision Making- Preeminent Tool to Analyze Consumer Behaviour

Analyzing consumer behavior is perceived as cornerstone of a successful marketing strategy (Papers4you.com, 2006). Consumer behavior is ‘ the mental and emotional processes and the observable behavior of consumers during searching purchasing and post consumption of a product and service(Batra & Kazmi, 2004) . Similarly Engel (et al, 1990) refers consumer behavior as the action and decision process of people who purchase goods and services for personal consumption.

Now if these defining criteria are closely observed, it is evident that analyzing consumer’s decision making process is the foundation of entire notion of consumer behavior

There are four different views related to consumer decision making process and behavior (Schiffman & Kanuk, 2004). It is argued that first of them is ‘economic view’ that consumers are primarily facing imperfect competition and they are always expected to make rational decision on the basis of assumptions that they are aware of all product alternatives, they can rank benefits and limitation of each alternative and are able to identify one best alternative. Second ‘Passive View’ is absolutely opposite to economic view and suggests that consumers are irrational and impulsive as they are submissive to self-centered interests of marketers and got influenced by marketing tools. Similarly third, ‘ Emotional View’ is related to perceive consumer’s decision making based on their emotional association or feeling about some products and services. For instance, a person loosing red color specific pen neither go for rational decision by evaluating alternatives ( economic view) nor will the person get influenced by marketers ( passive view). Rather the person will try to purchase any pen closely resembled with his favorite possession. Fourth and arguably most acknowledged view is ‘Cognitive View’ where consumers are considered as “thinking problem solver’ which are receptive as well as actively searching for the products and services that can fulfill their need. Consumer’s behavior under this view is based on information seeking and processing attributes usually directed by a goal. For instance, buying a tooth paste from shop can have a certain goal of choosing product that can taste good (Papers4you.com, 2006).

]]>

Despite of critiques for each viewpoint, it can be considered a valid argument, that all four types of decision making behavior exist and provide marketer guidelines to analyze consumer accordingly.

Based on general perception about most acknowledged and common ‘cognitive view’, Batra & Kazmi (2004) asserts broader stages of a consumer’s decision making process that includes problem identification (feeling need of a new car), information search ( on internet and showrooms), evaluation of alternatives (comparing brands, for instance’ on basis of repute and features), outlet selection and purchase ( purchasing selected item) and post-purchase action (satisfaction or dissonance).

The discussion may be concluded on the notion that no matter which view point out of four discussed above is common; it is an imperative fact that marketers have to realize existence of all of them to analyze consumer behavior effectively.

References

Batra, S, K & Kazmi, S,H,H ( 2004), ‘Consumer Behaviour- Text and Cases’, New Delhi: Excel Books

Engel, J, F, Blackwell, R, D & Miniard, P, W, (1990), ‘Consumer Behaviour’ London: Dryden Press

Papers For You (2006) “E/M/68. To what extent does Advertising affect Consumer Behaviour?”, Available from http://www.coursework4you.co.uk/sprtmrk38.htm [19/06/2006]

Papers For You (2006) “P/M/551. What influences consumer behaviour?”, Available from Papers4you.com [19/06/2006]

Schiffman , L, G & Kanuk, L, l, (2004), ‘Consumer Behaviour’ New Jersey: Prentice- Hall Inc

Tweet

www.TwitMindControl.com Are you frustrated by your Twitter marketing campaigns getting mediocre response rates? Maybe you’re committing these 7 devastating mistakes in your Twitter marketing campaign without knowing it. http

Tweet

This powerful and very simple making money online business plan is responsible for making thousands of people very successful online. So I would [...]]]> Hello everybody Yevgeniy is here today and in this article I would like to show you secret powerful yet simple making money online business plan you can start easily and simply today.

This powerful and very simple making money online business plan is responsible for making thousands of people very successful online. So I would like you to take the information in this article very seriously as if you will use this program for yourself you can really become very, very rich online.

Have you ever heard about affiliate marketing?

I’m sure you have but have you ever been wondering how much money you will be able to make online with this amazing business opportunity?

So I would like to grab your attention by showing you how much money online you will be able to make with is this powerful yet simple making money online business plan.

If you have heard about affiliate marketing then you have heard already that the money is in the list, and that is hundred percent true.

Just as an example, if you would build a list of 300 laser targeted subscribers you will be able to make $1500 every single week, and here is how. And that is what is actually making this making money online business plan very powerful.

Let’s try to imagine that you have build a list of 300 subscribers and you would like to sell to them a product, an affiliate product that will pay you $50 in commission for each sale. By statistic 10% will buy and that’s minimum. Because if you will build with your list really trustful relationships the number may go up to 25% or more.

But let’s not talk about ifs in this article let’s talk about the statistic.

So let’s say you have written an e-mail to your list of subscribers and 10% which in this case is 30 people buy your product. So you will make $1500 just for sending one promotional e-mail. And as the rule we affiliate marketers send promotional e-mails once per week, so that means with this powerful yet simple making money online business plan you will be able to make more than $4000 per month.

And now tell me how do you think is that so hard to build a list of 300 subscribers?

Absolutely no and you can build your list absolutely at no cost. You simply need to develop a habit of writing three five articles per day and in one-two months you will build your list of a laser targeted 300 subscribers, guaranteed.

So as you can see making money online is not that hard if you know how to pick up the right making money online business plan, for your success.

Tweet

Read more on Forbes
Tweet

Some experts report that by the end of the decade, more consumers will be demanding companies disclose just how eco-responsible their products are and they will most likely [...]]]> Eco responsible life styles are fast becoming part of our culture and as a result the companies offering them are cashing in on the green.

Some experts report that by the end of the decade, more consumers will be demanding companies disclose just how eco-responsible their products are and they will most likely help usher in the change. Consumers have pull, like in the 1990’s, they demanded, overseas factories not make products using children and companies responded. Consumers will increasingly demand products not only be made of green materials but more importantly that companies use ‘global warming pollution reduction’ (GW-PR) technologies that uses less packaging and fabrication energy consumption.

If you’re looking to start an Eco-responsible company you will also need to be competitive, man cannot survive on eco-alone. Consumers will demand durability, competitive prices and should be considered if a business has what it takes to succeed. To meet these demands a leading innovative window covering product developer borrowed technologies from the flooring and cabinet industries. A 3rd generation inventor from Pasadena California was issued three patents for an innovative laminate DuraShutter® that features a low cost laminate material, quick fabrication technology that is winning over both consumers and fabricators. The pricing is low enough that the laminate shutter can be purchased for about the price of a premium wood blind. The fast cut laminate shutter materials and snap-in shutter components require only a few hand tools enabling an installer to measure and install in the same day.

Plantation shutters can substantially reduce energy consumption and upgrade a homes design while being the only window-covering product to increase the homes overall value.

Seeing is Believing! Even houses which appear to be well insulated may not be as energy efficient as one may think. This house was photographed during the winter using thermal photography, a process which exposes higher temperature zones as indicated by the color transitions. You will notice that the areas around the windows are particularly “hot,” proving that a significant amount of interior heat is escaping from these portions of the building. Information provided by the US Department of Energy (DOE) Thermography/Photography copyright 1997. Infraspection Institute Inc, Burlington New Jersey

The DuraShutter® WeatherGuard™ triad-design with patented solid core laminate material; flat louver design and dual tilt controllers has resulted in a superior insulative, noise, and light reduction properties. The technologies are available to any shutter manufactures company.

• T-Cap design covers space between Louvers and Stile, providing improved insulating, light and noise reduction

• Removable louvers design has no staples, tilt pins or tilt bar attachments.

• Dual self-lubricating tilt controllers provide smother louver operation and tighter closure.

Super Tilt Controllers™ can be easily mounted to either the back or front of panel to offer a discreet operating system that is barely visible from the front of the product and integrates discreetly into the shutter. To operate, simply tilt one louver to the desired position and the rest will follow. The rear tilt operating system offers a sleek contemporary look, expansive views and easy cleaning.

The ‘shutter’ category is the fastest growth in recent years. Shutter’s popularity continues to grow and sales growth in this category has been better than 10% per year for the last 5 years. When you compare this to blinds, which have been in a decline for years, you can see that the best money making opportunity is in shutters

The window covering shutter market offers a tremendous opportunity for the small to large business owner. There are 3 main channels of sales.

• Retailer –Buy from factory

• Factory- Sell to retailer

• Home builders- Buy from Factory

Most window covering companies specialize in one of these channels, most being retail. One company is offering a Build-A-Shutter certified training program and a licensing agreement to buy DuraShutter® materials at price points, that empower a Build-A-Shutter fabricator to compete/sell into all three channels. This is done by the way of an exclusive DuraShutter® products that offer a patented Eco laminate material with a 5-Star Eco Rating.

Other window covering franchise opportunities offer blinds as their chef product and don’t offer any fabricator program, and receive rebate from most all the factories they set up to buy from. Budget Blinds has done very well, offering a good opportunity however, the blinds category in window coverings is in decline and so are Budget Blinds prime territories.

Homeowners can now afford to replace out dated blinds and the smaller companies can compete with low cost import and build a business making an exciting business opportunity.

Today’s Home Products Inc. (dba DuraShutter®) CEO David Blachley is a third generation inventor with 25 years experience in cost reduction technology and product development innovations.

United States Patent No.6,854,211, No.6,622,433, 7,055,231

durashutter.com buildashutter.com

Prime areas available! Build-A-Shutter is offering a ‘Better-than-blinds business model’ with start up cost and a factory direct DuraShutter Store model option for about the cost of a Budget Blinds franchise.

Tweet

It can cost hundreds of dollars to mail [...]]]> Going green is not just a trend, it is a smart decision that both consumers and businesses benefit from. Ironically, many of the environmentally beneficial solutions are also economically beneficial. E-billing is a prime example of a business solution that works to save money and the environment.

It can cost hundreds of dollars to mail out invoices, receipts, and other bills to your clients. First you have to pay for the production of this material, and then you have to pay for the distribution. However, e-billing is a low cost alternative that even a small business can afford.

Especially if you work with international clients, e-billing is a foolproof and vital method to deliver important information at a very low price.

Benefits of E-Billing

Clearly, the money saved on production and distribution of paper billing gives e-billing a large financial advantage over alternative billing methods.

E-billing is obviously beneficial to the environment, but there are other benefits of e-billing to be aware of.

The environmental benefits of e-billing also affect the perspective of a customer. When a business offers the option of paperless billing, this builds rapport with an environmentally conscious consumer and can help to increase customer satisfaction, retention, and even referrals.

Not only does e-billing cut costs and environmental waste; but paperless billing offers a whole new element to billing that simple ink and paper can’t provide. The end user benefits are limitless. More information can be made available in a statement provided through the internet, and there is less confusion on the clients end. (Nobody likes to feel confused over a bill!)

In fact, when the right information is given, you will also save money by cutting back on customer service calls!

A good e-billing service provider will offer useful templates and resources to ensure that an end user receives the most important information (based on independent research.)

One of the greatest benefits to paperless billing is how quickly an e-bill can reach the client. Instead of waiting days, even weeks, for the information to arrive… a valued client may instead receive important information in a matter of seconds, or minutes after being sent. (The quicker a bill or invoice is received, the quicker a payment is received.)

In Summary

Paperless billing saves environmental waste. Both businesses and consumers are participating actively in “going green” not because it is a trend, but because it is important to conserve and reduce waste.

E-billing is a green business solution that will build rapport and increase sales by increasing customer satisfaction.

By cutting back on the costs of production and distribution of paper billing, you will save a whopping amount of money and time. Important information will reach clients much quicker if you use paperless billing, and each transaction can be completed in a shorter amount of time than would be possible with paper billing.

Finally, e-billing allows a client to receive all of the important information they need so there is no confusion over a statement. The benefits of e-billing are endless!

Tweet