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If you want to “go green, ” consider making your business a green business. This is a popular trend that is very eco-friendly. These businesses can reduce their impact on the environment, and may even theoretically help the environment. Having a “green business” may also help your company to gain customers. Many people [...]
Continue Reading →‘Going green‘ is not simply a trend. It is a smart decision on the part of business houses and consumers to reduce adverse environmental impacts. Contrary to general belief, green solutions are also economically viable. A study conducted by IPSOS, the world’s largest research organization, stated that 79% of the consumers in the US, [...]
Continue Reading →As we all know by now since the media will not make us forget it: We are in a worldwide recession. We actually are in a Triple E crisis involving Energy; Economic and Environmental components. As a matter of fact as we get out of this recession we will dig even deeper into the Energy [...]
Continue Reading →Organic cotton T-shirts, earth-friendly alternative fibers and textiles (such as yams made of bamboo and corn), even recycled crab shells can be used as a material…Together with more and more present organic food and organic fuels, it’s obvious that green movements are getting stronger [...]
Continue Reading →We write regularly about green marketing and why it’s so relevant for companies nowadays. This time, the crew at Kiwano Marketing takes our insights one step further to share the top five tips on how to successfully market a green business.
1. Back up your claims.
Double-check your efforts when starting a green marketing strategy. [...]
Continue Reading →In today’s world, more and more people are becoming more conscious of their environment. As a result, more businesses are adopting environmentally friendly business practices, like becoming a sustainable, green business. However, even with all the advantages of going green, there are many business owners who find it hard to adopt green practices, because of [...]
Continue Reading →The world of big business is making daily headlines by “going green” after discovering that what’s good for the planet is also proving good for business.
IBM recently announced “Project Big Green,” a $1 billion initiative to reduce energy consumption by offering new lines of energy-efficient IT products.
Wal-Mart is adding solar power [...]
Continue Reading →Business such as www.guidemegreen.com and the co-op offer a real alternative for people concerned with these issues and with businesses that combine a strong ethical dimension in tandem with making profits. With corporate social responsibility the new buzz word, businesses need to have ethical values that are embedded in their company, the way they operate, [...]
Continue Reading →Are These Green Brands Losing Luster?
When regarding eco-friendly business, are U.S. consumers less developed than the developing world?
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Going green is not just a trend, it is a smart decision that both consumers and businesses benefit from. Ironically, many of the environmentally beneficial solutions are also economically beneficial. E-billing is a prime example of a business solution that works to save money and the environment.
It can cost hundreds of dollars to mail [...]
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