Compulsory Positioning Strategies for Your Business. Answer the following questions:
“Why do people have to buy from you?”
Once you know the answer, then you can start.
The question above it is a question constantly repeated by all buyers who want to make a purchase decision. Of course they also ask, “What’s in it for me if I buy from you?”
Simple Strategies for Positioning can embed your company or product in the minds of consumers is a simple tool called a USP. The term USP has existed since long and stands for Unique Selling Proposition.
The point is to obtain and communicate a brief statement of what benefits could be offered by your company, so customers can answer very important questions mentioned above. That’s the core USP.
For example, almost everyone familiar with his USP Fedex, “On time, every time or it’s free”. At that time the offerings and benefits is so unique in the industry, freight forwarding and very capable of building customer confidence after the USP is communicated. So what is the uniqueness of your business? What can you offer where no one has been able to offer it?
Most consumers view small businesses as it is already common. Accountants that it’s the same one with another accountant. Lawyers are one it’s the same with another lawyer. The more a product or service it will be more “general” feel. The problem is that most marketers do not do anything to overcome that perception. “Put us because we have been around 20 years ago, or we can be relied upon”, about a slogan like that most small businesses. Of course the fact that your business can be relied upon, sells a wide range of products, offering competitive prices, honest business with are things that should be owned by every business. This all is not something unique or differentiation.
Effective USP should be able to communicate your company’s unique ability to be able to meet the needs that have not been able to be met by others in the market. USP indicates to the target market that your company capable and qualified to reduce problems and increase their profits. A USP can be one of your most powerful marketing weapon.
In preparing the company’s USP, you should make a list of what benefits could be obtained if the other party doing business with you. Let no one any benefit will be missed.
Once again the list is compiled by taking into account some of the following guidelines:
What are the benefits in your list are unique when compared to competitors?
What are the most important benefits for your customers?
What are the benefits of the most difficult to imitate by competitors?
What are the benefits of the most easily communicated?
From this set of guidelines you should be able to focus on one or two of the most major benefits in running the company. From here you have to implement and maximize the benefit or USP into all company activities. Create a tagline for promoting your USP. If necessary, put a USP statement on stationery, business cards or your presentation tools.
Its main purpose is to ensure that your USP well recognized in the market. One caveat that really you should note is that you should really be able to deliver the promise / benefits are communicated through the USP. When it comes to fail, the consequences can be even more fatal than not have the USP strategy at all.
Link to this page
If you enjoyed this article, please consider sharing it!
