Consumer Behaviour Case Studies
Consumer Behaviour and Marketing Research Case Studies
The ultimate objective of any organisation is to reach more of customers and to gain their loyalty. An organisation that ignores customer needs and introduces products (render services) without paying attention towards customer preferences will not survive for longer in the market. To be more precise, company’s efforts remain unfruitful if it doesn’t consider the changing customer behaviour and attitude; it should keep up in tune with customer shifting demands.
Organisations can improve their marketing strategies by understanding the issues like – how consumer think, feel and experience their product/service. Companies should be able to figure out the factors that affect the consumer behaviour. Consumer behaviour can be influenced by internal factors like demographics, lifestyle, personality, motivation, knowledge, beliefs and feelings and external factors like culture, sub-culture, locality, family and social class surroundings and market mix factors.
Obviously, to study consumer behaviour and to read the minds of consumer, company should conduct market research. Generally, one view that the market research should be conducted at the time of launching a new product or introducing a service. But practically, marketing research is an ongoing process, it should be done at every stage. There are many channels of conducting market research like surveys, interviews with customers, feedback about the product/service, etc. Companies should give enough prominence to marketing research and the importance of marketing research cannot be undermined.
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While looking up for information about the consumer behaviour and company’s response to changing consumer preference, I came across a list of case studies on consumer behaviour and marketing strategies at ibscdc.org. The website is user-friendly, well structured and very attractive. Besides, the portal has many case studies of different categories covering every industry, whether it can be manufacturing, service, construction, hospitality, IT. Case studies on different concepts like corporate governance, business model, innovation, entrepreneurship, leadership, etc were presented. Several case studies based on current issues were presented, where we don’t know the actual cause or reason behind it. I was very much impressed by the way the case studies were written, especially the Teaching Notes, where an exhaustive analysis was done. There are other products like Effective briefs, Executive Interviews, Case Newsletter and many more thing, which are very convincing and helpful for an MBA graduate.
One of the interesting things I found at IBSCDC is course case mapping. Really, it’s very appealing; it means an MBA graduate can complete his/her course through these case mapping and can understand all the concepts of the subject in a more innovative way.
Course mapping on different subjects like Financial Management, Human Resource Management, Marketing, Operations Research were prepared. Fantastic, I can suggest my brother about these course maps who has just registered for an MBA.
few of the consumer behaviour case studies are:
Sunsilkgangofgirls.com: Crafting a Brand Positioning with Reference Groups
India’s Best Marketers: Consumer Psychologists or Marketing Wizards?
Indian Consumer Market: India Emerges, Indian Consumers Surge
Pepsi’s Strategy to address Changing Consumer behaviour: Would it Succeed?
source:
http://www.ibscdc.org/consumer-behaviour-marketing-research-case-studies.asp
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