(Re-edited Version) This presentation by Gavin Dudeney is not about language learning with technology but about marketing. It was presented at the BESIG conference in November 2008, at the IATEFL conference at Exeter and other conferences. During the first part of this presentation, Gavin prompts his listeners to reflect on the various channels of marketing such as traditional, electronic, indirect, f2f marketing and ‘viral’ marketing. You will see a couple of videos exemplary for viral marketing strategies. This had 150 views before it was muted by YouTube because of a mash-up with another youtube clip, a chocolate add which had music by Phil Collins. Had to edit, re-mash-up and re-upload. Sorry the quality has deteriorated.
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