In simple words online viral marketing is a act of doubling or even tripling the number of the prospects, clients or subscribers you have. It happens with the small number of persons that that you come in contact with. The principle that works behind this concept is word of the mouth.
Online viral marketing strategy is constantly being used by many online marketers of present times. One of the pioneer of online viral marketing is hotmail (now part of Microsoft’s Live! Service). It has become so famous and widespread with its online viral marketing strategy that all the online viral marketers are trying to copy the success of hotmail.
The strategy that hotmail adopted was ridiculously simple. It just offered free email accounts to people when everything else in the world comes with a price tag. It also offered people access to secured mail server. In the starting the hotmail advertised about its offer of free email. At that time about 100 people immediately subscribed to this service.
But this number of 100 people multiplied in a very short duration and it all happened just because of the small link that used to be at the end of every free email of the persons who use the service. It was the link that stated that every person who wants to have free email with hotmail just requires to click on that link. It proved very effective. Just imagine that if hotmail delivers about one million free emails to its subscribers then in simple words it means that hotmail is reaching to one million people everyday.
It is just numbers. This service started with only 100 people but this service got materialized by lots of free email subscribers. And in this way hotmail reached lots of people throughout the world in a very short duration.
This example clearly states that the best and effective online viral marketing strategy is to offer something for free. It can be some product or service. It does not matter that what ever you are offering for free. But the thing that is important is that thing should be absolutely free. In modern times you can’t fool any person by offering something that is supposed to be free but in actual has some hidden price.
The word “FREE” is perhaps the most powerful in the dictionary of marketing. The general tendency of the people is to move to such places where they can something free. The other things that attract people are the cheap and inexpensive things. But this comes after the free stuff. If something is being offered free in the market then the waves of this news would spread among the people at very fast speed.
In case you want your product or service to reach the market at fast speed and in an easy manner then you should always use online viral marketing strategy.Tweet
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Great article about viral marketing. I’ve read some books on viral marketing and it’s one of (if not the primary) the hottest ways to increase your list building and readership. Now with the growth of viral video marketing, any marketer has a great chance if they take advantage.
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