If you’ve been around in this industry for any length of time, then you’ve probably seen it all. From dog food business opportunities to financial investment opportunities…and everything else in between.
As a serious entrepreneur, you’ve got to separate those flash-in-the-pan opportunities from those that are in industries that have been proven to work. And not all industries work well in the network marketing model. Health and personal care have been the top industries for decades.
Another thing to consider, which is really important when you’re trying to build a business, is the “reputation” of the company.
When you mention the word “Amway”, what do you think of? What about “Avon?” Or “Tupperware?” Have you heard of “Mary Kay?”
If you ever heard of any of those companies, then immediately you had a preconceived notion of what that company meant to you. Those are all good companies, even though some may have a blemish or two in its long history.
Most people you run into also may have heard of those aforementioned companies and may also have a preconceived notion of what they think the company is about. The good thing about being a company that’s been in business a long time is that a lot of people have name recognition of the company.
However, the big downside is that a lot of people also have their mind made up about what the company is all about….rightly or wrongly. And because of that, it can be a huge stumbling block for people to be open to learning more about that company. Which makes your job of building your business that much tougher.
How can you ever get to first base in your business, if the first words out of your prospect’s mouth is “I heard of that before, I’m not interested in that”…before you ever get a chance to present them the information?
This is why a unique business opportunity that many people have not heard of can almost be a bigger boost to getting you off to a better start in your business.
Whenever you can reduce the chances of your prospects saying “no” to you, the more ease you’ll have in building your business.
A unique business opportunity can literally give you the “upper” hand when talking to prospects…and who wouldn’t want that?Tweet
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